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Marketers Rely on Reality Shows for Integrations

ghnbr1gv29 posted @ 2015年4月28日 14:55 in 未分类 , 9523 阅读

For this study, PlaceViews recorded every time an identifiable brand was used on screen, sponsored a program or was mentioned in dialogue; replica michael kors handbagsit didn't track brands that appeared solely in the background. Even so, contestants replica michael kors handbags on "The Amazing Race" landed at the top of the company's chart, with 436 occurrences in October, beating out fictional characters on shows such as "Gilmore Girls," "Two and a Half Men," "Everybody Hates Chris," "One Tree Hill" and "7th Heaven," all of which showed up on the charts.

Most viewers hadn't heard of Mr. Conley until "The Amazing Race" kicked off its latest season, and they're likely not to hear from him once the race is over. The general public might also have a tough time identifying the most branded TV personality in September Dog, who headlines A reality show "Dog the Bounty Hunter," accrued a whopping 748 occurrences, mostly for sporting Oakley sunglasses. (It should be noted that the October PlaceView results are for broadcast only, not cable. "Dog the Bounty Hunter" appeared on a September report for both broadcast replica michael kors handbags and cable.)

Individually, Lorelai Gilmore (Lauren Graham) is the scripted character that interacted with the fake michael kors handbags most brands last month, brands such as Ikea, Milk Duds and Sour Patch Kids candy, cheap michael kors handbagsTV shows including "The View" and "Girlfriends," or movies such as "Casablanca," "Driving Miss Daisy," "Dances with Wolves" or "Bullitt." That isn't surprising, considering that characters on "The Gilmore Girls" have been spouting, in their rapid fire dialogue, pop culture references and product mentions for the past six seasons.


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